UK paper The Economist in lobbying campaign for Kosovo
As part of the campaign for changing Kosovo image in the world, the Pristina authorities engaged the renowned London weekly paper The Economist, earmarking 200,000 euros for the publishing of several texts in 5,000 copies of this paper's latest issue.
(KosovoCompromise Staff) Thursday, February 26, 2009
"The most eminent European journalists, particularly from the countries with large communities of Albanian immigrants, describe Kosovo as mafia state and a territory safe for criminals and drug smugglers, with weak institutions governed by corrupt family networks, and in some cases as the European Columbia, which portrays the presumed role of Kosovo as the great European drug supplier", the media in Pristina reported on Wednesday.
Three introductory pages of the new issue of The Economist magazine, whose usual circulation of 1,3 million copies was increased by additional 5,000 copies in accordance with the contract with Kosovo government, contain texts by Kosovo Prime Minister Hashim Tachi, Foreign Minister Skender Hiseni and Finance Minister Ahmet Salja.
Kosovo goverment hired the Israeli branch of the Saatchi & Saatchi marketing agency to improve international image of Kosovo, for which they allocated 5,7 million euros.
