Saatchi & Saatchi hired to facelift Kosovo's image
Albanian officials, desperate to secure more support for Kosovo's bid for independence and to improve its image of a hotbed of ethnic discrimination, organized crime, corruption and economic mismanagment, have hired the services of the world famous Saatchi & Saatchi advertising company.
(KosovoCompromise Staff) Friday, January 23, 2009
Kosovo's Ministry of Finance spokesman Muharrem Shahini said Saatchi & Saatchi's Israel-based unit will run an international branding and media campaign for Kosovo Albanian authorities, with a price tag of 5.7 million euros.
